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SMARTBOND

September 16, 2016

THE ANSWER TO SOFTER, STRONGER, SHINIER COLOURED HAIR FROM L’ORÉAL PROFESSIONNEL

 

What is SMARTBOND?

 

SMARTBOND is L’Oréal Professionnel’s new smart ingredient added to your colour to minimise any potential damage & protect your hair. SMARTBOND is designed to protect the bonds deep within the hair & strengthen them during colouring & lightening processes, resulting in hair that is stronger, softer, and shinier.   

 

How does SMARTBOND work?

 

SMARTBOND is a two-step process which allows the colourist to protect the hair & prevent damage during a technical service. 

  • SMARTBOND Step 1 contains maleic acid which works smartly during the chemical process, it limits the oxidative stress and preserves the strong bonds & captures the ions and allows the reconstruction of the weak bonds. 

  • SMARTBOND Step 2 is applied to the hair once the colour or pre-lightener is removed as a pre-shampoo. It also contains maleic acid which continues to capture the ions to allow the weaker bonds to reform. It contains a blend of ceramides & polymers to provide condition & shine to the hair.  

  • SMARTBOND customers can re-inforce the in salon service with Step 3, an at home conditioner (RRP £16.49) that continuously strengthens the fibre week after week, allowing you to keep the outstanding salon result simply at home by using once a week for 1-3 minutes. 

 

Why use SMARTBOND?

  1. Rediscover the shine, evenness & softness of natural hair

  2. Hair fibre will have more bonds resulting in healthy and strong hair

  3. The smart formula leaves hair with a smooth luxurious ceramic feel with a texture that is less swollen & coarse 

 

Who can use SMARTBOND?

 

SMARTBOND is ideal for anyone undergoing a colour or pre-lightening service; from extreme colour transformations, subtle colour changes and first time colourers who are worried about damage.   

 

Afraid to colour your hair? Get rid of your hair anxieties with SMARTBOND, coupled with L’Oréal Professionnel’s luxurious colour & pre-lightening products, your hairdresser can now guarantee that your hair will feel & look stronger after your usual colour service. So you can sit back and enjoy the salon experience! 

 

 

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